Unternehmensstrategie

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ) and PEST analysis (Political, Economic, Social, and Technological analysis).

Vision: Defines where the organization wants to be in the future. It reflects the optimistic view of the organization's future.

Mission: Defines where the organization is going now, basically describing the purpose, why this organization exists.

Values: Main values protected by the organization during the progression, reflecting the organization's culture and priorities.

Corporate communication is defined as communication which goes to all staff. Corporate Communications serves as the liaison between an organization and its publics.

How an organization communicates with its employees, its extended audiences, the press, and its customers brings its values to life.

Corporate Communication encodes and promotes: Strong corporate culture; Coherent corporate identity;  Reasonable corporate philosophy; Genuine sense of corporate citizenship; An appropriate and professional relationship with the press quick, responsible ways of communicating in a crisis; Understanding of communication tools and technologies; Sophisticated approaches to global communications.

Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way a corporation is directed, administered or controlled. Corporate governance also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed. The principal stakeholders are the shareholders, management and the board of directors. Other stakeholders include employees, suppliers, customers, banks and other lenders, regulators, the environment and the community at large.

Corporate governance is a multi-faceted subject.  An important theme of corporate governance is to ensure the accountability of certain individuals in an organization through mechanisms that try to reduce or eliminate the principal-agent problem. A related but separate thread of discussions focuses on the impact of a corporate governance system in economic efficiency, with a strong emphasis on shareholders welfare. 

The phrase mergers and acquisitions (abbreviated M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given industry to grow rapidly without having to create another business entity.

Business excellence is the use of quality management principles and tools in  business management. It is the systematic improvement of business performance based on the principles of customer focus, stakeholder value, and process management.

Business excellence refers to â??outstanding practices in managing the organization and achieving results, all based on a set of eight fundamental conceptsâ??, these being â??results orientation, customer focus, leadership and constancy of purpose, management by processes and facts, people development and involvement, continuous learning, innovation and improvement; partnership development, and public responsibilityâ??.

Outsourcing and offshoring are used interchangeably in public discourse despite important technical differences. Outsourcing involves contracting with a supplier, which may or may not involve some degree of offshoring. Offshoring is the transfer of an organizational function to another country, regardless of whether the work is outsourced or stays within the same corporation.

Outtasking:  Outtasking sometimes is used to describe selective, partial outsourcing .

Innovation encompasses the entire process, from idea to implementation, for the development of new products, services, methods, management practices and policies.

Colloquially, the word "innovation" is often used as synonymous with the output of the process, but should not be confused with "invention."  In economics the change must increase value, customer value, or producer value. The goal of innovation is to make someone better off. Innovation leading to increased productivity is the fundamental source of increasing wealth in an economy.